Hi there, and welcome to North. 👋

We confess—we’re big “place” nerds. We search for the perfect spot to eat so long they all close by the time we choose.

We love a coffee shop with the perfect half-caf cappuccino and just-spicy-enough breakfast burrito. We obsess over thoughtful tiny details of our favorite boutique hotels.

So, we made “a place for our places”.

Frankly, we tried not to build this. But we used everything else—pins on maps, long notes docs, meticulous (and tedious) spreadsheets—none of them worked.

We want fast and easy. Something to remember both new restaurants in our hometown and places to visit on the road.

When asked for recs in Tokyo, we want a lightning-fast way to share our top picks from our recent visit.

We want to jot down notes on what we liked (and what we didn’t), without our thoughts being posted for the whole internet to see.

We like to hear about new spots, but we’re wary of trusting the subjective opinions of strangers online. We prefer to hear what’s best from people that we trust.

We said “no” to leaderboards and streaks.

And we said “heck no” to annoying ads.

That one’s important. This won’t be a place where advertisers rule what you see. We may partner with others to suggest new things to you, but only from sources that meet our community’s stamp of approval.

We commit to focusing on you, our user, by making an app you want to use.

We’ll add some paid features eventually, but we think they’ll be worth it. Plus, we’ll always have a free version.

If any of this resonates with you, give North a try and let us know what you think.

Bon voyage, friend.